Oblak i SunceCustom e-commerce for a kids & baby retailer

A premium multibrand kids & baby store, custom-built from the ground up.

· Custom E-commerce Development· UI / UX Design· Next.js Development· Custom CMS (Payload)

Oblak i Sunce was already selling online - but on a WordPress store buried under dozens of plugins. The ERP connection was fragile, stock never really synced, there was no upsell or cross-sell logic, and pages loaded slowly. It was heavy to maintain and painful to administer day to day. The brand's warm, concept-store identity deserved a fast, custom platform that runs 6,900+ products across 12+ brands, and that the team can run entirely on their own. No template.

We treated it as a ground-up build, not a theme install, 16 purpose-built pages with their own design language. A signature Gift Finder on the homepage removes decision paralysis: pick an age group and budget, get the perfect gift instantly. Arch-framed collections, a real-time cart with a free-shipping bar, quick view and wishlist tie the whole experience together.

From zero to full operation in 14 weeks. 2.8% conversion against a 1.6% baby-segment average, +34% average order value from the Gift Finder, and +312% organic growth in the first three months. 96/100 Lighthouse performance, 100/100 SEO, 1.2s LCP on the edge.

A full-stack build on Next.js, Payload CMS and PostgreSQL. Custom product architecture, a 2-step checkout, a brand hub for 12+ partners, and a self-managed admin with zero developer dependency. Stripe + Monri payments, Cloudinary media, Vercel + Railway hosting, auto-deploy from Git.

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The challenge

The challenge

A WordPress store buried under plugins - fragile ERP sync, no upsell logic, slow and hard to run.

What was working against them