Custom Tool · B2B Sales Software · MVP — 2026
ES System K
Offer Builder
MVP Delivered · BETA in Development
ES SYSTEM K manufactures commercial refrigeration equipment for supermarkets, hypermarkets and retail clients across the region and abroad — serve-over counters, vertical chillers, cooling and freezing islands, full cold-chain installations. Their technical specifications are driven by real product codes, temperature classes, depths, heights and length increments. The products are complex. The quotes were a nightmare.
Every project quote was built by hand. Open the pricing spreadsheet, copy product codes and EUR prices into Word, manually add the accessories for each position, calculate discounts on a calculator, reformat the document so it looks presentable enough to send to a buyer in Dushanbe, Belgrade or Frankfurt. A multi-position quote could take half a working day. Two quotes prepared on the same day could disagree on price, layout, or which accessories were included.
The exported document is the product the buyer actually sees — so we treated it as the primary deliverable, not an afterthought. Branded dark cover page in ES SYSTEM K's identity, full position table with codes, dimensions, temperature classes and EUR pricing, transparent discount math per position and document-level, clean totals footer. The quote that lands in a buyer's inbox in Dushanbe or Frankfurt now looks like it came from a company running enterprise software — not the same Word file every other supplier sends.
A single-page web application that replaces the Word and Excel process entirely. Open the tool, search the catalog, click products in, set quantities and per-position discounts, fill in the offer details, export a branded PDF. That's the loop — and it runs completely in the browser, with no server dependency, no login requirement, and no installation for the MVP phase.
Every position in every quote starts from the same live catalog — product codes, names, temperature classes (3M1, 3M2, 3L1, H, BM), depths, heights, unit lengths and EUR unit prices modeled directly from the official pricing list. Four main families in the MVP: Serve-Over Counters (LCCN CANA / LCCN CANA REM plug-in and remote variants), Self-Service Cabinets, Vertical Chillers (RCCS CANIS), and Cooling & Freezing Islands. Each family carries its own accessory set — cataphoresis evaporator protection, non-standard exterior/interior finishes, wooden cases — surfaced automatically when that product is selected, impossible to miss or misassign.
The MVP is a fully self-contained single-page application — it runs entirely in the browser, deployable as a static file via Netlify, GitHub Pages, cPanel, or as a local internal tool. No server, no database, no login. That's a deliberate architectural choice for the MVP phase: fast to ship, zero infrastructure overhead, immediately usable. The BETA phase adds the cloud layer on top of a validated product.
The MVP locked the data model, the document layout, and the user flow. The BETA phase builds the full production platform on top of a validated base.
"We were spending half a day building each project quote by hand. Now my team builds the same offer — with full pricing, per-position discounts, accessories and a branded PDF — in fifteen minutes. The first time we sent a quote out of the new tool, the buyer thought we'd switched to a German ERP."
ES SYSTEM K's quoting workflow had its own pricing rules, its own product families, its own accessory logic, its own brand identity on the final document — and no SaaS in the world was built for that exact shape. If your team is rebuilding the same document, the same calculation, the same workflow every week in Word or Excel — that's where a custom tool earns itself back fast.